Brand Identity: Heart Mountain Rescue

Heart Mountain Rescue needed a way to increase awareness and support for their mission while highlighting the strength and vitality of rescue dogs. The challenge was to create a cohesive visual identity that would engage the community and help raise funds, all while celebrating the stories of adopted dogs.

Company /

Heart Mountain Rescue

To address this, a brand style guide was developed to establish a cohesive visual identity for Heart Mountain Rescue. Custom illustrations were created for merchandise, including stickers, hats, tote bags, and bandanas, all celebrating the strength and love of rescue dogs. Additionally, all branded print collateral was designed, including marketing materials to raise awareness and engage the community. This work helped the rescue connect with potential adopters and support their life-saving mission.