Campaign Design: Ears to You

Designed to be playful, bold, and eye-catching, the Ears to You campaign brought energy and engagement to Calgary Humane Society’s inaugural rabbit adoption event. Vibrant colors, whimsical typography, and charming rabbit illustrations created an inviting aesthetic across social media, posters, and event materials. To further drive excitement, a limited-edition event-exclusive T-shirt was introduced, available only during the event, which became a huge success and a coveted keepsake. This cohesive design approach not only educated the public but also created a fun, interactive experience that encouraged participation and responsible rabbit adoption.