Design & Illustration: Cree Lake Lodge

Cree Lake Lodge needed a way to establish a strong visual identity that would resonate with guests and create lasting connections. The challenge was to extend the lodge’s brand beyond traditional signage and marketing, offering visitors a meaningful way to remember their experience.

Company /

Thinkwerx Creative Company

A hand-illustrated mural was created as a central visual element, becoming a defining feature of the lodge’s identity. The design was seamlessly integrated into the lodge’s aesthetic, establishing a connection with visitors. The mural was then adapted into apparel graphics, featured on winter mitts, summer towels, and other merchandise. A custom collection of branded apparel was also designed for the on-site store, giving guests a meaningful keepsake that reinforced the lodge’s brand and extended its identity beyond the remote location.