Logo Design: WildCare
The Wilder Institute needed a strong visual identity for WildCare, an adopt-a-species program dedicated to saving threatened species and returning them to the wild. The logo and accompanying media had to align with the organization’s core brand while being engaging, minimalist, and impactful enough to inspire donations. Additionally, a premium incentive item was required to encourage higher-tier contributions.
Company /
Wilder Institute
The WildCare logo was designed using the Wilder Institute’s brand typography and core color palette, ensuring seamless integration with the organization’s existing identity. The overall design approach was minimalist and clean, allowing the focus to remain on the powerful imagery of endangered species. High-quality photography was used throughout marketing materials to create an emotional connection and drive donor engagement.
To further incentivize donations, a custom-printed tote bag featuring the WildCare logo was created for supporters contributing $100 or more. This premium item not only served as a thank-you gift but also reinforced brand visibility and advocacy for the cause. The result was a visually cohesive, emotionally compelling campaign that effectively supported WildCare’s mission.
