Event Logo Design: Wilder Institute/Calgary Zoo
The Wilder Institute/Calgary Zoo needed a series of event logos that could be used year after year, ensuring strong brand recognition and consistency across their programming. Each event required a distinct identity while maintaining a cohesive visual connection to the organization. The challenge was to design logos that reflected the unique themes of events like Zoo Brew and Wild After Hours, while aligning with the overall brand aesthetic.
Company /
Wilder Institute/Calgary Zoo
A set of event logos was developed with a consistent design approach that balanced individuality and brand cohesion. Each logo incorporated bold typography, custom illustrations, and thematic elements that captured the essence of the event. Zoo Brew featured design elements that evoked a social, craft beer experience, while Wild After Hours embraced a sleek, modern look to reflect an exclusive, adults-only atmosphere.
To ensure longevity and versatility, the logos were designed for use across multiple platforms, including marketing materials, merchandise, and digital promotions. The result was a collection of timeless, recognizable event identities that strengthened the Wilder Institute/Calgary Zoo’s branding and enhanced audience engagement.
